Overview
Soon, you’ll get early access to improved post insights on Patreon so you have a clearer view of how your work is reaching and resonating with your audience. Here’s what to expect.
What’s new
- Impressions: You now see how many times your work reached fans across Patreon (formerly shown as all-time impressions), email and push notifications
- Seen: See how many times fans engaged with your work more deeply
- Off-platform metrics: See email open rate and email and push notification click-through rate overall and per post to understand how your work is reaching fans off Patreon
Metric definitions
Data is updated every hour:
| Impressions | Seen | |
|---|---|---|
| Email and push notification |
The total number of emails that were successfully delivered and push notifications that were sent.
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The total number of emails opened.
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| On Patreon |
The number of people (logged in or not, member or non-member) who have seen any portion of a post for any amount of time on any surface on Patreon (their home feeds, your creator page, etc.). You’ll see that even posts that were published outside of your selected time frame might also be getting impressions as fans and members explore your page.
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The number of times people viewed your post for at least three seconds. Think of these as engaged impressions on Patreon. |
Please be aware that all the data is shown in the UTC time zone, not your own time zone.
Insights components
Total reach
This section shows reach (“Impressions”) and views (“Seen”) on a daily basis, via email and push notifications and on Patreon.
Per post performance
This section shows individual performance for up to 25 posts, from your chosen time frame. You can sort by any of the columns to see the top 25 best- or worst-performing posts for each metric for your selected time frame. To see per-post performance beyond 25 posts, select Export as CSV at the bottom of the screen.
- Total reach includes performance on and off Patreon. You can tick “On Patreon only” to get a view of just the on-Patreon performance for a given post (removing email and push notification data).
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Email and push notification results includes overall and post-level metrics for:
- Email open rate: The percentage of emails opened out of the total number delivered. (Should be considered as a rough estimate due to unreliability of how email opens are tracked industry-wide). This can help you understand how some members might be consuming the post directly from their email inbox.
- Email click-through rate: The percentage of people who clicked on a Patreon link in the email. This helps you understand who took action from your emails, if you included calls-to-action or links. (We don’t yet measure link clicks to other sites.)
- Push click-through rate: The percentage of people who clicked on a push notification after one is sent to them.
Note: Some metrics in the dashboard are only available after certain dates. (E.g. “On Patreon” impressions were introduced in April 2023 as an expansion on the previous Views metric, which captured the number of people who have landed on the post’s page (but did not include mobile views, views on your Patreon page or views on someone’s home feed).
You’ll also see typical email and push notification click rates for creators with your audience size (free and paid members).
- Within range: Your metrics are healthy
- Above range: Your metrics are excellent
- Below range: Your metrics can be improved. See some tips for improving click rate
Additional data
For the following additional data, select Export data as CSV at the bottom of the screen:
- Per post performance beyond your 25 most recent posts
- RSS downloads
- Post likes
- Post comments
Feedback
Thanks for helping us improve Patreon for all creators! If you have feedback, please submit it to this form, which is monitored directly by the Patreon product team. If you encounter insights-specific issues, please report them to Patreon Support, in addition to this form.
FAQ
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Email opens are tracked using a pixel in the email. When the email is opened and the pixel loads, it counts as an open. However, some email apps block tracking or load the pixel even if the email isn’t fully opened. While you look at open rate over time to spot trends, individual open rates should be taken as a rough estimate. This is true for open rates for all email services, not just Patreon.
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Select Export data as CSV at the bottom of the screen to get like and comment data.
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Select Export data as CSV at the bottom of the screen to get RSS downloads.
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First, keep in mind that click-through rate might not be the right metric if you’re just sharing an update or message that doesn’t require any action (e.g. if the member can consume the post directly from their email). If clicks are your goal, try looking for patterns among posts that have had high click rates.
Some factors that impact click-through rate include:-
Audience: Paid members tend to be the most heavily engaged. If you’re sharing a post to free members who aren’t as involved in your community, you may see a lower click-through rate
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Media type included in the email: Exclusive media, like bonus episodes or polls, tend to drive clicks to Patreon. If you distribute that media elsewhere, like a public RSS feed or YouTube, your click-throughs may be lower since fans are consuming on other platforms
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Calls to action: Personal calls to action, like “Comment with your thoughts” or “Vote here on what I make next” tend to drive higher clicks, as do limited-time offers like discounts
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Full post vs preview: If you include the full post in the email rather than a preview, you might see lower click-throughs since fans don’t have to leave their inboxes
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