This article will show you how to use product discounts as part of your promotional strategy. Whether you're sharing discount codes on social media, podcasts, videos, or other channels, these best practices can help you make your discounts attractive to customers.
If you're looking for detailed instructions on how to set up product discounts, please refer to our Managing product discounts guide.
Key tips when using product discounts:
- Set Your Discount Code: When sharing your discount code on social media, podcasts, or videos, choose a code that is memorable and easy to convey visually. Avoid generic codes that can be easily guessed. You can also use the built-in code generator to easily create unique discount codes
- Set a Discount Amount: To strike a balance between attracting customers and maintaining future sales, start with a 15% discount. This amount is generally effective for driving conversions. Use percentage discounts for lower-priced products and first-time buyers, as they are more appealing to customers unfamiliar with your pricing
- Product Specific vs. Entire Shop Discounts: Decide whether you want to drive sales of a specific product or increase overall traffic to your shop. For specific product promotions, offer a discount on one or more specific items. For broader traffic goals, implement a shop-wide discount
- Set an Expiration Date: Creating a sense of urgency can significantly boost conversions. Ensure your discount is time-bound to encourage customers to act quickly