You can quickly view insights for any post by clicking the bar graph icon on that post. This opens a Post Insights panel with a snapshot of how that specific piece of content performed.
What you’ll find in the Post Insights panel
The metrics shown may vary depending on the type of post (audio, video, text, purchase).
Total reach
How widely the post was surfaced and viewed:
- Impressions: How many times the post appeared across Patreon, was delivered by email, or push notifications
- Seen: Engaged impressions (views of 3+ seconds or email opens)
- Played: Number of audio or video plays on Patreon, or RSS downloads on podcast players
Conversions
How the post contributed to audience or revenue growth:
- New memberships
- Revenue from purchases (for paid posts or shop items)
- New free members
- Total revenue attributed to the post (new memberships + purchases)
Activity
Engagement directly on the post:
- Likes
- Comments
Media performance (for audio/video posts)
- Amount played: Average portion of the media viewers watched or listened to
- Average amount played: The average portion of the media viewers watched or listened to.
You can click View all post insights at the bottom of the panel to go directly to the full Insights dashboard.
Where to view more insights
The Post Insights panel provides a quick overview of how one post is performing. To see trends and compare performance across all posts, visit the main Insights dashboard for:
- Total reach trends
- Per Post Performance table
- Email and push performance
- Media consumption insights
- Revenue and conversions
Learn more in: Post Insights