Insights-Dashboards

In diesem Artikel erfährst du, wie unsere Einblicke-Dashboards funktionieren und wie du sie verwenden kannst, um die Trends in Bezug auf deine Mitgliedschaften zu verstehen. 

Umsatz-Trichter für Kreative*r

Das folgende Diagramm zeigt die vier Hauptschritte des Prozesses sowie die zugehörigen Dashboards, die diese beschreiben:

Sollen deine Daten für dich arbeiten? Schau dir Reimagined dashboards for deeper insights (Neu gestaltete Dashboards für tiefere Einblicke) auf Patreon for Creators an. Derzeit ist Patreon for Creators nur auf Englisch verfügbar.

So verwendest du Insights

• From the Creator studio in the left-side navigation menu, click on Insights in the sub-menu. This allows you to select specific dashboards to view relevant data about your page.

  

• From the Profile tab in the bottom menu, you can have an overview of key metrics across various dashboards. You can access the data from the past 30 days.

  

Entdecke deine Einblicke

Das Insights-Dashboard gibt dir einen klaren Überblick über deine Aktivitäten als Kreative*r, indem es diese in verschiedene Bereiche aufteilt. Mit den Schaltflächen unten kannst du Einblicke zu Mitgliedschaft, Shop, Einnahmen, Posts, Traffic und Umfragen erhalten. Jeder Abschnitt wird dir helfen, deine Leistung zu verstehen und Trends in diesen Bereichen zu erkennen.

• The Membership Insights dashboard helps you track active members, new members, and cancellations, so you can monitor your community's growth over time.

  • Active members: includes free members, members with an active or retrying payment, free trial members, gifted members, and anyone who's canceled but hasn't lost access yet
  • New members: tracks first-time joins as well as anyone who rejoined after canceling
  • Canceled members: they are recorded on the date their access expires, not the date they hit cancel — that's why you'll often see a spike in cancellations around the 1st of the month

  You can customize your view using filters such as date range, membership tiers, billing cycle, and paid status to get the most relevant insights. Get the full picture, including how failed payments are reflected in your numbers, in our dedicated article on Membership Insights.

• The Shop dashboard shows up for creators selling digital products with Commerce on Patreon, whether the buyer is a paid member or not.

  • Track Total earnings and Total sales across all your products
  • See your Top-selling products ranked by earnings — only active (published, non-deleted) products appear here
  • View results over the past 30 days, 6 months, the past year, or all time

  Head to our dedicated article on Shop Insights for filters, earnings breakdowns, and sales history.

• The Earnings dashboard gives you an accurate record of your gross and net income after fees.

  • Data is organized by when the transaction occurred, not when a member first signed up
  • See exactly how Declines and Refunds affect your final net earnings each month

  Customize your view using filters such as date range, earnings type, membership tiers, and billing cadence to get the most relevant insights. For the full breakdown, including filters and definitions, see our dedicated article on Earnings Insights.

• Post Insights gives you visibility into how your work is reaching your fans and growing your audience and business, allowing you to identify which areas to focus on or expand.

  • Reach covers impressions (how often a post showed up) and seen (how many people actually engaged)
  • Conversion shows new revenue and new free members driven by a specific post
  • Live metrics include unique viewers and average view time for your live events
  • View up to 25 posts at a time in the dashboard, or export a CSV for RSS downloads, likes, and comments

  Dive deeper into our dedicated article on Post Insights, or check our guide on View Insights for an individual post.

• The Traffic Insights dashboard helps you understand where your visits are coming from and how often they occur, all presented in a visual graph format.

  • Monitor Total visits to track your overall traffic engagement, or filter by Public visits to measure the effectiveness of your promotions in reaching potential new members
  • Break traffic down by Source: Patreon, social platforms, direct links, and more
  • Data is displayed in GMT/UTC

  Note that Visitors are individual people checking out your page, while Visits are how many times they've landed on it—so one person might have multiple visits.

  To understand each term and definition in more depth, visit our dedicated article on Traffic Insights.

• Surveys help you collect feedback from members at two key moments: when they join and when they cancel.

  • Welcome surveys ask new or upgrading paid members what they're most looking forward to, with an optional free-form follow-up. They're on by default, and you can turn them off from the survey insights tab
  • Exit surveys capture why someone canceled and live separately in your settings. All results are anonymous

  Note that free members and anyone rejoining your Patreon won't see the welcome survey.

  Explore both Welcome and Exit surveys in our dedicated article on Survey Insights.

Häufig gestellte Fragen

• Das ist ein Toolset, mit dem du verfolgen kannst, wie dein kreatives Geschäft läuft. Hier findest du Infos zu deiner Mitgliedschaft, zum Shop, zu Einnahmen, zu Posts, zum Traffic und zu Umfragen. Alles an einem Ort. Du kannst all das über das Menü auf der linken Seite in Patreon aufrufen.

• Insights für Mitgliedschaften: alle 4 Stunden

  Traffic Insights: Zeigt die letzten Aktivitäten an (z. B. 24 Stunden oder 30 Tage) und basiert auf GMT/UTC.

  Andere Dashboard-Updates erfolgen entweder täglich oder in Echtzeit, je nachdem, was du gerade betrachtest.

• In Shop, Einnahmen und Umfrageeinblicke kannst du zwischen den letzten 30 Tagen, 6 Monaten, 12 Monaten oder sogar einem benutzerdefinierten Zeitraum wählen.

  In Post-Einblicke kannst du zwischen den letzten 24 Stunden, 30 Tagen, 6 Monaten, 12 Monaten und sogar einem benutzerdefinierten Zeitraum wählen.

  Traffic Insights offers quick views like 24 hours, 7 days, 30 days, 12 months, or custom dates.

• Yes, you can filter earnings by type, like Membership or Shop, and view daily or monthly totals. For a full breakdown of platform fees, refunds, declines, and net earnings, please see our dedicated Earnings Insights article.