The option for members to join for free is replacing the followers feature. Fans who were previously following your page will become Free members. In your Relationship manager, these free members will appear without their email address.
Patreon is now a space for you to connect directly with your full community, whether they pay or not. Welcoming fans for free fosters organic community growth, gives guaranteed reach to more of your fans, and helps you retain members who stay connected as free members rather than canceling.
Fans can seamlessly join for free without needing to create or remember yet another password, receive posts you publish for everyone, and can easily upgrade to paid options at any time. You’ll see free members’ information in Relationship manager and Insights, so you can track your community growth and conversion, and can message these members outside of Patreon.
You can determine how prominently this option is shown on your page and how much access free members get to your community with comment controls.
Keep reading to learn everything you need to know.
How does free work?
Your most engaged fans get to be a part of your community, even if they aren’t ready to commit to a paid membership. Fans will see the option to Join for free when they visit your Patreon. If fans don’t have an account, they only need to enter their name and email address to sign up, and existing users will be prompted to sign in. And that’s it — they’re in; there’s no need to create or remember another password!
To engage with free members, create posts for ‘everyone’ or make a selection of previously locked posts publicly available. Creators have shared everything from monthly newsletters to episode transcripts, livestreams, and freebies. You’ll see free members’ details in your Relationship manager and get a view of your overall community growth in Insights.
What do members get when they join for free?
- Access to posts made for ‘everyone’ delivered to their email inboxes and the Patreon desktop and mobile web app, so they can stay updated on your work
- Notifications via email, desktop, and the mobile app when new posts they have access to are published
- Members can easily upgrade to a paid membership whenever they view your Patreon and posts
- Comment access to posts any posts they have access to (if enabled in your settings)
Benefits of welcoming fans for free
More engaged fans connecting on Patreon means you can more easily convert them to paying members over time. Early access creators have seen a nearly 3x increase in the growth of their communities without a decrease in earnings.
Guaranteed reach to more of your fans
When you share something on Patreon, you know members will see it in their inboxes, the app, and on the web. Your work isn’t blocked or buried by an algorithm.
Better member retention
Paid members who cancel will see the option to stay connected as free members, so you can maintain these relationships. 80% of paid members who cancel opt to stay connected as free members, making it easy to win them back in the future.
Seamless sign-up for fans
If fans aren’t already logged in, they’ll be prompted to log in or sign up. Fans who don’t have an account yet can create an account with passwordless sign-up by simply entering their name and email address. Whenever they log in, we’ll send them an email with a code to access their account.
You can decide how your free option appears to visitors to your Patreon
Free and paid offerings displayed
Creators whose Patreon is for all audiences will have free and paid options shown to fans by default. When free and paid options are enabled, people will see the button to Join for free directly under your header, with your paid options listed below. We’ll continue experimenting with the layout and copy of the join button to see how we can improve overall membership growth.
You can decide whether you’d like your free option prominently placed on your Patreon or subtly placed in the menu “…” from your Page settings.
Only paid options displayed
The following creators will have only their paid options prominently displayed on their Patreon by default:
- Creators who haven’t set up paid membership tiers, but are earning through custom payments: people who visit your Patreon will see the button to Become a member, and will be directed to the checkout page
- Creators whose Patreon is categorized as 18+: people will see the Become a member button prominently placed on your Patreon, with your paid offerings listed below
When only paid options are prominently placed on your Patreon, fans can still join for free if they click the more actions “…” menu.
You can control which members get comment access and control the degree of comment filtering applied to comments added by free members (if enabled).
You can adjust comment access for your posts from your Page settings to one of the following:
- All members can comment: both free and paid members can engage in the comments of posts they have access to (posts published for everyone)
- Only paid members can comment: free members will be able to read your post comments, but won’t be able to leave comments. Free members will see a message to upgrade to join the conversation
- Don’t allow comments: Hides the comment section for all of your existing and new posts. Both free and paid members will see a message letting them know that comments have been disabled
Default comment access settings:
- If you published your Patreon before October 4, 2023, comment access for your posts will default to Only paid members. This means that free members can see comments on posts available to them; however, only paid members will be able to leave comments.
- If you published your Patreon after October 4, 2023, comment access for your posts will default to All members, meaning that both free and paid members will be able to read and leave comments on posts they can access.
If you enable comments for members, you can choose to disable comments on a post-by-post basis from the post editor.
You can automatically hide comments made by free members that don’t meet our Community Guidelines or are potentially harmful to your community.
Comment filtering is enabled by default for creators who have comment access enabled for All members, and you can adjust the level of filtering you’d like for your post comments from your Page settings to one of the following:
- Off: All comments made by members will be shown
- Low: We will filter out harmful and spammy comments for you, but you may still see some on your posts
- Default: We will filter out harmful and spammy comments for you, and there is a chance that some comments are mistakenly hidden or left up
Hidden comments are visible to the commenter and can be accessed by the creator; however, other members will not see the comment.
Powerful insights to power your growth
Free members are included in your Insights dashboards. You can filter by free and paid members for detailed information about your member growth over the past 30 days, past 6 months, past year, and all time. You can analyze all active free members, new free members, and recently canceled members who had joined for free.
- Timeline graph: Review active, new, and canceled free members over the past 30 days, the past year, and all-time
Tier changes: Analyze which paid tiers members are upgrading to and which paid tiers members are leaving
- Members who stay connected as free members instead of canceling will appear as “downgrades” in the tier change numbers
- Membership summary: this summary includes your total members count, including free and paid members
- Members by charge frequency: this count is specific to paid members
Followers are migrated to free members
Your existing followers will become free members and be included in your free member count. If you had a large follower count, you might see a one-time spike in free members when you gained access to the feature (for many, October 2023).
Since followers weren’t asked to share their email addresses when they first followed you, their email addresses will not be available in the Relationship manager when we convert them to free members.
Unlike with followers, you see your free members’ details in your relationship manager. You get powerful insights into your free member growth in your insights dashboard. Nothing is changing for followers who become free members — Free members get email updates straight to their inbox, so they can stay up-to-date with your announcements and content.
You can enable Show paid options only, which will de-emphasize the Join for free button from your Patreon. Fans will instead see a button to Become a member, which will lead to your paid options.
Fans can still access the option to join for free from the more options “…” button on your Patreon. Paid members will also see the option to become a free member if they go through the cancellation flow.
To get a list of your current Free members, click on Audience from the left navigation. If you’re not seeing the Audience link, you can click on your profile image in the bottom left corner and select your creator profile. You’ll land on your Relationship manager, where you can click on the Free member quick filter to get a list of current free members.