As your offerings evolve, you may decide to adjust the prices of your tiers to better reflect what you share with members. This guide walks you through the process of changing tier prices, provides insights on how changes affect members, and highlights best practices to ensure a smooth transition.
What you need to know before getting started
- Eligibility: You can reprice tiers with existing members if you're using the Subscription Billing model. Check your billing model in account payout settings to confirm eligibility
- Device-Specific Pricing: Members who join through iOS in-app purchases will remain at their original price, as Apple doesn’t allow Patreon’s pricing tool to adjust these payments.
- Free Trials: Tiers with free trials cannot currently have their prices updated (this feature is coming soon)
- Billing Model: First-of-month billing users must switch to Subscription Billing in payout settings to enable tier repricing
How to change the price of your tier
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Switch to your creator profile by clicking your profile picture in the bottom left corner.
- Log in to your account and click My page from the left sidebar (if you aren't already there)
- Navigate to the Membership tab
- Select the tier you want to edit the price and click Edit
- Under Monthly price, enter the new price (up to $20 more than the initial price)
- Adjust settings for existing members using the toggle under the price selector:
- By default, existing members retain the old price
- To apply the new price to existing members, toggle this option on
- Scroll down and click Save changes
- Carefully review the pop-up confirmation and click Confirm changes to finalize
- Switch to your creator profile by tapping the menu
in the top left corner, and then tap on your profile photo at the bottom of the menu.
- Tap the My Page from
- Navigate to the Membership tab
- Select the tier you want to edit the price and tap Edit
- Under Monthly price, enter the new price (up to $20 more than the initial price)
- Adjust settings for existing members using the toggle under the price selector
- By default, existing members retain the old price
- To apply the new price to existing members, toggle this option on
- Scroll down and click Save changes
- Carefully review the pop-up confirmation and tap Confirm changes to finalize
- Tap the My Page from
Existing members on the tier are automatically notified that the price of their membership has changed. The notification includes details about when the new price will take effect. All renewals for the next 31 days will be at the old price, so existing members aren’t charged the new price right away. Your members will receive an email letting them know their tier price is changing after 31 days and that their next bill will reflect the new price.
Key considerations for tier repricing
Price Increase Limit
- You can raise your tier price by up to $20. This cap ensures that price changes remain reasonable for your members — (e.g., If your current tier price is $5, you can increase it to up to $25.) If you need to increase beyond this, create a new tier and encourage members to switch.
You can learn more about Best practices for increasing your tier prices.
Price Lock Period
- After changing a tier’s price, it is locked for 31 days to notify members. During this period:
- Renewals are billed at the old price
- New members pay the updated price
- Benefits, titles, and descriptions can still be edited
- Once this 31-day period is over, renewals will be billed at the new tier price, and if necessary, you may adjust the price again
- We do not recommend changing the price of a single tier multiple times during consecutive months, as it may lead to an increase in cancellations from your members
Impact on membership renewals
If you keep existing members on the old price, their future renewals will not be impacted and they will continue to pay their original price.
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Monthly Members: Price updates take effect one renewal cycle after the change
- For example, if you change your tier price on September 3 and an existing member's renewal is on September 5, they will still pay the old price on September 5, as it falls within the 31-day Price Lock Period. Their next renewal on October 5 will reflect the updated price
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Annual memberships: Updates depend on their renewal date relative to the price lock period
- For example, if you change your tier price on September 3 and an annual member's renewal date is October 1, their renewal will remain at the old price because it falls within the 31-day Price Lock Period
- If an annual member's renewal date is not within 31 days of when you change your tier price, the new price will be in effect when they renew.
- For example, if you change your tier price on September 3 and an annual member's renewal date is October 5, their renewal will reflect the new price. Annual members receive an additional payment reminder two weeks before their renewal, providing extra notice of the price change
Existing members who subscribed via iOS in-app purchases will retain their original tier price. This limitation is due to Apple’s requirements, which don’t support Patreon’s pricing adjustment tools.
Email notifications sent to members
Once you confirm any price changes, your paid members will automatically receive an email from Patreon letting them know their membership price will change, the updated amount, and when this change will take effect.
Note: If you keep existing members at the old price, they will not receive an email notification when you change the price for new members.
Here are some examples of the emails Patreon sends to members:
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Hello [Member name],
The price of your recurring subscription to [Tier Name] from [Creator Name] was recently changed to [$Y new price]. Just like any independent business, creators may adjust prices to account for increased costs or other changed circumstances.
What this means for you
Your upcoming renewal on [Member’s Next Charge Date] will be at the previous price of [$X old price]. Your renewals starting on [Member’s Subsequent Next Charge Date] will be at the new price of [$Y new price], unless you cancel before that date here. Otherwise, your monthly subscription will continue renewing automatically and you’ll be notified in advance of any further price changes.
You can review the benefits included with your membership here.Thank you for subscribing to [Creator Name] and supporting their creativity on Patreon!
Patreon
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Hello [Member name],
The price of your recurring subscription to [Tier Name] from [Creator Name] was recently changed to [$Y new price]. Just like any independent business, creators may adjust prices to account for increased costs or other changed circumstances.
What this means for you
This update goes into effect 1 month from today on [Today + 1 month] for all existing members. This means your upcoming annual renewal on [Member’s Next Charge Date] will be based off the previous tier price of [$X old price]. Any subsequent renewals starting on [Member’s Subsequent Next Charge Date] will be based off the new tier price of [$Y new price], unless you cancel before that date here. Otherwise, your annual subscription will continue renewing automatically and you’ll be notified in advance of any further price changes.
You can review the benefits included with your membership here.Thank you for subscribing to [Creator Name] and supporting their creativity on Patreon!
Patreon
-
Hello [Member name],
The price of your recurring subscription to [Tier Name] from [Creator Name] was recently changed to [$Y new price]. Just like any independent business, creators may adjust prices to account for increased costs or other changed circumstances.
What this means for you
This update goes into effect 1 month from today on [Today + 1 month] for all existing members. This means your annual membership renewal on [Member’s Next Charge Date] will be at the new rate of [$Y new price]/month for the upcoming year unless you cancel before that date here. Otherwise, your annual subscription will continue renewing automatically and you’ll be notified in advance of any further price changes.
You can review the benefits included with your membership here.Thank you for subscribing to [Creator Name] and supporting their creativity on Patreon!
Patreon
Their membership will continue renewing automatically, and we'll notify them in advance of any further price changes.
All notifications related to price changes are sent directly from Patreon. However, we encourage you to personally reach out to your members to explain the changes and any new value added to the membership as part of the change. Creators who create a post or send a message to existing members detailing any additional exciting things included with tier price changes are more likely to retain members.
Updating your tiers ensures that your prices reflect your current membership offerings. For additional tips, explore our Creator Hub for more guides and best practices.