Shop Insights

Available for creators selling digital products with Commerce, your shop insights give you valuable data about overall product sales and which products are selling best. In this article, we’ll take you through ways to analyze your product sales and answer common questions you may have about your shop earnings.

Analyzing your product sales

To get to your shop insights, click the Insights link from your left navigation and click on the Shop tab. You can review shop insights for the past 30 days, past 6 months, past year, and all time. Here, you can see your earnings for each product and identify your top-selling items.

Creators in the early access group can also use a currency filter to view their results in their current currency or any previously used currencies. This feature is still rolling out, so some creators may not have access yet.

On your Shop tab, you can also check your earnings from the products and collections you sell. For more information, visit our Selling Posts and Collections article.

Your shop insights include:

• Total Earnings: earnings from your product sales specifically
• Total Sales: number of products sold
• Top-selling products: a list of top-selling products with earnings from product sales
  • Be aware that only active products will show up in the list. Any unpublished or deleted product will not appear in this section.

Click the Export data link at the bottom of the shop page to get a CSV file of your shop data to further analyze with any tool you’d like.

To explore your other dashboards, see our main guide on Insights dashboards.

Shop earnings

The earnings tab of your insights can be filtered by all earnings, membership earnings (if you offer paid membership), and shop earnings. The earnings graph displays earnings on a monthly basis, and the detailed table below the graph shows a monthly breakdown of the total processed amount and your earnings once refunds, fees, and taxes are deducted.

Click on the Export data link at the bottom of the earnings page for a CSV download of your earnings. the CSV will further break down how fees were applied, including currency conversion fees, platform fees, and any other applicable taxes.

You can learn more about fees that may be applied to your product sales transactions in our Commerce fees article.

Sales insights

You can review purchaser history from the Sales tab of your Audience page. You’ll be able to view and export a CSV with essential information about each sale, including:

• The product purchased
• The date purchased
• Status (complete vs. refunded)
• Total amount paid

Visit our guide on Managing customers to learn more about Sales insights.

FAQ

•  
  1. Click on the Insights link from the left navigation
  2. Click on your Shop tab
  3. Click on the date dropdown to filter between the past 30 days, past 6 months, past year, and all time
  4. (Early access): If you’ve changed your shop currency, use the currency toggle to switch between your current and any previously used currencies
  5. Review the Top selling products section of the page
•  
  1. Click on the Insights link for the left navigation
  2. Click on your Shop tab
  3. You can filter the date drop-down by the past 30 days, past 6 months, past year, and all time
  4. (Early access): If you’ve changed your shop currency, use the currency toggle to switch between your current and any previously used currencies
  5. The Total Sales section of the page will show you how much you’ve processed in product sales
•  
  1. Click on the Insights link for the left navigation
  2. Click on your Shop tab
  3. You can filter the date drop-down by the past 30 days, past 6 months, past year, and all time
  4. (Early access): If you’ve changed your shop currency, use the currency toggle to switch between your current and any previously used currencies
  5. You’ll find what you need in the Total Earnings section of the page
•  
  1. Click on the Insights link from the left navigation
  2. Click on your Earnings tab
  3. Your default earnings view is a unified view of both shop earnings and membership earnings
  4. Below the Earnings column, click the drop-down menu next to the amount, you can find a breakdown of your earnings by; Memberships, Android and web purchases, and purchases made from the iOS app

•  

  1. Click on the Insights link from the left navigation
  2. Click on your Earnings tab
  3. Select shop from the earnings dropdown filter
  4. The Monthly earnings details table includes a column for platform fees, payment processing fees, sales tax on fees and Apple store fees.

  Learn more about fees applied to product sales in our Commerce fees guide.

• Yes — you can review your Shop earnings in any currency you’ve used. If you’re part of the early access group, your Shop Insights will include a currency toggle that lets you filter your results in your current or any previously used currencies. If you don’t see this option yet, it just means the feature hasn’t been rolled out to your account yet.