Shop Insights

Available for creators selling digital products with Commerce, your shop insights give you valuable data about overall product sales and which products are selling best. In this article, we’ll take you through ways to analyze your product sales and answer common questions you may have about your shop earnings.

Analyzing your product sales

To get to your shop insights, click the Insights link from your left navigation and click on the Shop tab. You can review shop insights for the past 30 days, past 6 months, past year, and all time. Here, you can see your earnings for each product and identify your top-selling items.

On your Shop tab, you can also check your earnings from the products and collections you sell (only available as an early access feature). For more information, visit our Selling Posts and Collections (Early Access) article.

Your shop insights include:

• Total Earnings: earnings from your product sales specifically
• Total Sales: number of products sold
• Top-selling products: a list of top-selling products with earnings from product sales

Click the Export data link at the bottom of the shop page to get a CSV file of your shop data to further analyze with any tool you’d like.

Shop earnings

The earnings tab of your insights can be filtered by all earnings, membership earnings (if you offer paid membership), and shop earnings. The earnings graph displays earnings on a monthly basis, and the detailed table below the graph shows a monthly breakdown of the total processed amount and your earnings once refunds, fees, and taxes are deducted.

Click on the Export data link at the bottom of the earnings page for a CSV download of your earnings. the CSV will further break down how fees were applied, including currency conversion fees, platform fees, and any other applicable taxes.

You can learn more about fees that may be applied to your product sales transactions in our Commerce fees article.

Sales insights

You can review purchaser history from the Sales tab of your Audience page. You’ll be able to view and export a CSV with essential information about each sale, including:

• The product purchased
• The date purchased
• Status (complete vs. refunded)
• Total amount paid

Learn more about sales insights and managing customers.

FAQ

• 1. Click on the Insights link from the left navigation
  2. Click on your Shop tab
  3. Click on the date dropdown to filter between the past 30 days, past 6 months, past year, and all time
  4. Review the Top selling products section of the page
• 1. Click on the Insights link for the left navigation
  2. Click on your Shop tab
  3. You can filter the date drop-down by the past 30 days, past 6 months, past year, and all time
  4. The Total Sales section of the page will show you how much you’ve processed in product sales
• 1. Click on the Insights link for the left navigation
  2. Click on your Shop tab
  3. You can filter the date drop-down by the past 30 days, past 6 months, past year, and all time
  4. You’ll find what you need in the Total Earnings section of the page
• 1. Click on the Insights link from the left navigation
  2. Click on your Earnings tab
  3. Your default earnings view is a unified view of both shop earnings and membership earnings
  4. Below the Earnings column, click the drop-down menu next to the amount, you can find a breakdown of your earnings by; Memberships, Android and web purchases, and purchases made from the iOS app
• 1. Click on the Insights link from the left navigation
  2. Click on your Earnings tab
  3. Select shop from the earnings dropdown filter
  4. The Monthly earnings details table includes a column for platform fees, payment processing fees, sales tax on fees and Apple store fees.

  Learn more about fees applied to product sales in our Commerce fees guide.