Your Membership Insights dashboard provides a detailed breakdown of key membership metrics, including total members, new members, downgrades, upgrades, and cancellations. This guide will help you navigate and analyze your membership data efficiently.
Navigating Membership Insights
When you first access the Membership Insights dashboard, it defaults to the past 30 days with a daily trend line, giving you an overview of recent activity. You can customize your view using various filters to focus on specific trends, timeframes, and member behaviors.
Understanding Membership Views
Your Membership dashboard is divided into three main views, each helping you analyze different aspects of your membership:
- Active Members: All current paid and free members within the selected timeframe
- New Members: Tracks first-time members and those who resumed their membership after canceling
- Cancelled Members: Includes members whose billing cycle has ended, meaning their membership is no longer active. This does not include members who have scheduled a cancellation but still have access until the end of their billing cycle
Customizing Membership Insights
Each membership view can be filtered to help you analyze trends more effectively:
- Date Range: View data for Past 30 days, 6 months, Past Year (12 months), All time, or a Custom range
- Daily or Monthly view: Select from Daily or Monthly views to monitor day-to-day changes or identify broader monthly trends
- Overall view: See a summary of your entire membership, with the option to filter by Free vs. Paid members
- Tier view: Get a detailed breakdown of how specific membership tiers are performing
- Billing cadence: Filter by billing cadence to see whether members are subscribed Monthly or Annually, helping you understand payment preferences
You can also hover over points on the graphs to view detailed insights for specific timeframes. The data card updates based on your selected view (e.g., daily, monthly), making it easy to analyze trends at a glance.
The data on your Membership dashboard updates every 4 hours.
Track Your Active Members
If you select the Active Members view, you’ll see a breakdown of your current membership, including free and paid members. This real-time overview helps you track your active members, billing cadences, and tier changes like upgrades and downgrades, giving you a clear sense of how your memberships are doing.
You can find a detailed list of members in your Relationship Manager.
Monitor Upgrades & Downgrades
The Upgrades & Downgrades section, in the Active Members view, helps you track membership changes across tiers. This data provides insights into how members adjust their subscriptions, whether by upgrading to higher-value tiers or downgrading to lower ones.
- Upgrades to tier: Shows the number of members who moved to a higher-value tier. The left-hand column displays the tier members upgraded to, and the right-hand column shows how many members made this move
- Downgrades from tier: Shows the number of members who moved to a lower-value tier. The left-hand column displays the tier members downgraded from, and the right-hand column shows how many members made this move
Analyze Your Growth
Understanding how new members are joining your community is key to growing your membership. By navigating to the New Members view, you can track where your audience is coming from, how they are converting to paid members, and what’s driving memberships, helping you refine your strategy and attract more members.
Continue reading below to learn how the New members view can help you track growth and the tools available to analyze your membership trends.
Learn How Fans Are Becoming Paid Members
The Path to Paid section, helps you track how fans and free members become paying members. It brings together all your growth insights in one place, so you can see what’s driving conversions and optimize your strategy.
In this section, you can also use the filters to get more granularity on how your fans are becoming paid members:
- Direct to Paid: Fans who joined your page with a paid membership
- Free to Paid: Fans who started as free members before upgrading to a paid membership
Fan Traffic
The Fan Traffic section helps you track where your new members are coming from. It includes both free member traffic and non-member traffic — Paid members are not included in this section.
You can filter by different source types, such as social media, search, or direct links, to see which platforms are driving the most sign-ups —and check if a recent promotion you did helped boost membership.
The report breaks down traffic into two key areas: the left side lists your Top sources, while the right side shows the number of Visits each source generated. This insight helps you understand which channels are most effective for bringing in new members.
Below are the sources available on the Fan traffic dashboard, along with their definitions. (The following table does not include specific sources like common search engines and websites.)
| Source | Definition |
| Direct | Captures visitors who enter your Patreon URL directly into their browser. It also includes traffic from unknown sources due to users' privacy settings |
| Others | Traffic from less commonly used search engines and websites |
| Patreon | Traffic that originates from within Patreon, such as recommendations from other creators, browsing the Explore page, or navigating within the site |
Popular Posts
This page highlights your top-performing posts—specifically, posts where fans clicked to become members. The report shows your top posts on the left and how many fans initiated their membership on this post.
You can filter the data to focus on either new paid members or new free members, giving you a better understanding of what content resonates most with your audience. By analyzing these trends, you can refine your content strategy to attract more members.
Below are the sources available on the Fan traffic dashboard, along with their definitions. (The following table does not include specific sources like common search engines and websites, but they may still appear in your dashboard.)
Free Trial Conversions
If you offer free trials, this section provides insights into how members engage with them. You can track how many people started a free trial, how many completed it, and how many canceled before it ended.
Additionally, it shows how many trial users converted into paying members and calculates your trial conversion rate. This data can help you evaluate the effectiveness of your trial offering and optimize it to encourage more conversions.