Cet article explique comment fonctionnent nos tableaux de bord analytiques et comment les utiliser pour mieux comprendre l'évolution de vos revenus et de vos abonnements.
Entonnoir de revenus du créateur
Le tableau suivant identifie les quatre principales étapes du processus ainsi que les tableaux de bord associés qui les décrivent :
Envie de mettre vos données au travail ? Consultez l'article « Reimagined dashboards for deeper insights » sur Patreon for Creators. Actuellement, Patreon for Creators est uniquement disponible en anglais.
Comment utiliser les analyses
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From the Creator studio
in the left-side navigation menu, click on Insights in the sub-menu. This allows you to select specific dashboards to view relevant data about your page.
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From the Profile tab in the bottom menu, you can have an overview of key metrics across various dashboards. You can access the data from the past 30 days.
Découvrir vos analyses
Le tableau de bord Analyses est conçu pour vous offrir une vue claire de votre activité créative en la décomposant en diverses sections. Vous pouvez utiliser les options ci-dessous pour découvrir les analyses relatives aux abonnements, à la boutique, aux revenus, aux publications, au trafic et aux enquêtes. Chaque section vous permettra de comprendre vos performances et d'identifier les tendances dans ces domaines.
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The Membership Insights dashboard helps you track active members, new members, and cancellations, so you can monitor your community's growth over time.
- Active members: includes free members, members with an active or retrying payment, free trial members, gifted members, and anyone who's canceled but hasn't lost access yet
- New members: tracks first-time joins as well as anyone who rejoined after canceling
- Canceled members: they are recorded on the date their access expires, not the date they hit cancel — that's why you'll often see a spike in cancellations around the 1st of the month
You can customize your view using filters such as date range, membership tiers, billing cycle, and paid status to get the most relevant insights. Get the full picture, including how failed payments are reflected in your numbers, in our dedicated article on Membership Insights.
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The Shop dashboard shows up for creators selling digital products with Commerce on Patreon, whether the buyer is a paid member or not.
- Track Total earnings and Total sales across all your products
- See your Top-selling products ranked by earnings — only active (published, non-deleted) products appear here
- View results over the past 30 days, 6 months, the past year, or all time
Head to our dedicated article on Shop Insights for filters, earnings breakdowns, and sales history.
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The Earnings dashboard gives you an accurate record of your gross and net income after fees.
- Data is organized by when the transaction occurred, not when a member first signed up
- See exactly how Declines and Refunds affect your final net earnings each month
Customize your view using filters such as date range, earnings type, membership tiers, and billing cadence to get the most relevant insights. For the full breakdown, including filters and definitions, see our dedicated article on Earnings Insights.
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Post Insights gives you visibility into how your work is reaching your fans and growing your audience and business, allowing you to identify which areas to focus on or expand.
- Reach covers impressions (how often a post showed up) and seen (how many people actually engaged)
- Conversion shows new revenue and new free members driven by a specific post
- Live metrics include unique viewers and average view time for your live events
- View up to 25 posts at a time in the dashboard, or export a CSV for RSS downloads, likes, and comments
Dive deeper into our dedicated article on Post Insights, or check our guide on View Insights for an individual post.
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The Traffic Insights dashboard helps you understand where your visits are coming from and how often they occur, all presented in a visual graph format.
- Monitor Total visits to track your overall traffic engagement, or filter by Public visits to measure the effectiveness of your promotions in reaching potential new members
- Break traffic down by Source: Patreon, social platforms, direct links, and more
- Data is displayed in GMT/UTC
Note that Visitors are individual people checking out your page, while Visits are how many times they've landed on it—so one person might have multiple visits.
To understand each term and definition in more depth, visit our dedicated article on Traffic Insights.
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Surveys help you collect feedback from members at two key moments: when they join and when they cancel.
- Welcome surveys ask new or upgrading paid members what they're most looking forward to, with an optional free-form follow-up. They're on by default, and you can turn them off from the survey insights tab
- Exit surveys capture why someone canceled and live separately in your settings. All results are anonymous
Note that free members and anyone rejoining your Patreon won't see the welcome survey.
Explore both Welcome and Exit surveys in our dedicated article on Survey Insights.
FAQ
- Il s'agit d'un ensemble d'outils vous permettant de suivre les performances de votre activité de créateur. Vous y trouverez des informations relatives à vos abonnements, à votre boutique, à vos revenus, à vos publications, au trafic sur votre page et aux enquêtes. Le tout en un seul endroit. Vous pouvez les consulter depuis le menu de gauche sur Patreon.
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Données relatives aux abonnements : toutes les quatre heures
Analyses du trafic : affichent l'activité récente (au cours des dernières 24 heures ou des 30 derniers jours, par exemple) et sont basées sur le fuseau horaire GMT/UTC
Les autres tableaux de bord sont mis à jour quotidiennement ou en temps réel, selon les informations que vous recherchez
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Les analyses relatives à la boutique, aux revenus et aux enquêtes vous permettent de choisir parmi les 30 derniers jours, les 6 derniers mois, les 12 derniers mois, ou une plage personnalisée.
Les analyses relatives aux abonnements et aux publications vous permettent de choisir parmi les dernières 24 heures, les 30 derniers jours, les 6 derniers mois, les 12 derniers mois, ou une plage personnalisée.
Traffic Insights offers quick views like 24 hours, 7 days, 30 days, 12 months, or custom dates.
- Yes, you can filter earnings by type, like Membership or Shop, and view daily or monthly totals. For a full breakdown of platform fees, refunds, declines, and net earnings, please see our dedicated Earnings Insights article.