Insights dashboards

This article explains how our Insights dashboards work and how to use them to understand your earnings and membership trends. 

Creator earnings funnel

The following chart identifies the four main steps in the process and the associated dashboards that describe them:

Want to put your data to work? Check out “Reimagined dashboards for deeper insights” on Patreon for Creators. Currently, Patreon for Creators is only available in English.

How to use Insights

• From the Creator studio in the left-side navigation menu, click on Insights in the sub-menu. This allows you to select specific dashboards to view relevant data about your page.

  

• From the Profile tab in the bottom menu, you can have an overview of key metrics across various dashboards. You can access the data from the past 30 days.

  

Explore your Insights

The Insights dashboard is designed to give you a clear view of your creator activity by breaking it down into different sections. You can use the toggles below to dive into insights on Membership, Shop, Earnings, Posts, Traffic, and Surveys. Each section will help you understand how you’re performing and spot any trends in those areas.

• The Membership Insights dashboard helps you track active members, new members, and cancellations, so you can monitor your community's growth over time.

  • Active members: includes free members, members with an active or retrying payment, free trial members, gifted members, and anyone who's canceled but hasn't lost access yet
  • New members: tracks first-time joins as well as anyone who rejoined after canceling
  • Canceled members: they are recorded on the date their access expires, not the date they hit cancel — that's why you'll often see a spike in cancellations around the 1st of the month

  You can customize your view using filters such as date range, membership tiers, billing cycle, and paid status to get the most relevant insights. Get the full picture, including how failed payments are reflected in your numbers, in our dedicated article on Membership Insights.

• The Shop dashboard shows up for creators selling digital products with Commerce on Patreon, whether the buyer is a paid member or not.

  • Track Total earnings and Total sales across all your products
  • See your Top-selling products ranked by earnings — only active (published, non-deleted) products appear here
  • View results over the past 30 days, 6 months, the past year, or all time

  Head to our dedicated article on Shop Insights for filters, earnings breakdowns, and sales history.

• The Earnings dashboard gives you an accurate record of your gross and net income after fees.

  • Data is organized by when the transaction occurred, not when a member first signed up
  • See exactly how Declines and Refunds affect your final net earnings each month

  Customize your view using filters such as date range, earnings type, membership tiers, and billing cadence to get the most relevant insights. For the full breakdown, including filters and definitions, see our dedicated article on Earnings Insights.

• Post Insights gives you visibility into how your work is reaching your fans and growing your audience and business, allowing you to identify which areas to focus on or expand.

  • Reach covers impressions (how often a post showed up) and seen (how many people actually engaged)
  • Conversion shows new revenue and new free members driven by a specific post
  • Live metrics include unique viewers and average view time for your live events
  • View up to 25 posts at a time in the dashboard, or export a CSV for RSS downloads, likes, and comments

  Dive deeper into our dedicated article on Post Insights, or check our guide on View Insights for an individual post.

• The Traffic Insights dashboard helps you understand where your visits are coming from and how often they occur, all presented in a visual graph format.

  • Monitor Total visits to track your overall traffic engagement, or filter by Public visits to measure the effectiveness of your promotions in reaching potential new members
  • Break traffic down by Source: Patreon, social platforms, direct links, and more
  • Data is displayed in GMT/UTC

  Note that Visitors are individual people checking out your page, while Visits are how many times they've landed on it—so one person might have multiple visits.

  To understand each term and definition in more depth, visit our dedicated article on Traffic Insights.

• Surveys help you collect feedback from members at two key moments: when they join and when they cancel.

  • Welcome surveys ask new or upgrading paid members what they're most looking forward to, with an optional free-form follow-up. They're on by default, and you can turn them off from the survey insights tab
  • Exit surveys capture why someone canceled and live separately in your settings. All results are anonymous

  Note that free members and anyone rejoining your Patreon won't see the welcome survey.

  Explore both Welcome and Exit surveys in our dedicated article on Survey Insights.

FAQ

• They’re a set of tools that help you track how your creator business is doing. You’ll find info on your memberships, shop, earnings, posts, traffic, and surveys. All in one place. You can access them from the left-hand side menu on Patreon.

• Membership insights: every 4 hours

  Traffic Insights: show recent activity (like the past 24 hours or 30 days) and are based on GMT/UTC

  Other dashboards update either daily or in real time, depending on what you’re looking at

• Shop, Earnings, and Survey Insights let you pick from the last 30 days, 6 months, 12 months, or even a custom range.

  Membership and Posts Insights let you pick from the last 24 hours, 30 days, 6 months, 12 months, and even a custom range.

  Traffic Insights offers quick views like 24 hours, 7 days, 30 days, 12 months, or custom dates.

• Yes, you can filter earnings by type, like Membership or Shop, and view daily or monthly totals. For a full breakdown of platform fees, refunds, declines, and net earnings, please see our dedicated Earnings Insights article.