5 Simple Steps to Delete and Reprice Your Tiers

  • Updated

If you want to change or increase the cost of joining your Patreon page, what we call repricing, you’re in the right place! 

They’ve served you well, and your members have loved them dearly, but just like you, it’s natural for your tiers to evolve. It can be hard to say goodbye, so we’ve made this guide to help you successfully change your tier price(s) as smoothly as possible for you, and your members. 

Things to know before we get started: 

  • If members are currently subscribed to your tier(s), you won’t be able to just change the tier price. Instead, you’ll need a strategy to create new tiers and phase out your previous tiers – this guide will help you build that plan!
  • If you want to give post access to selected tiers, new tiers will need to have access manually added for your backlog posts. 

5 simple steps to repricing tiers:

  1. Build your plan
  2. Give new tiers access to your posts
  3. Unpublish former tiers
  4. Delete former tier(s)
  5. Following up with "no tier" members

Find answers to frequently asked questions about repricing tiers in the FAQ section below.

Build your plan

When you want to change your price(s), a transition path for your members can be key to retaining their memberships. members won’t receive email notifications about changes made to your tier(s). For this reason, we highly recommend letting your members know about any changes far in advance. 

Not sure how they’d react?

Publish a poll post to gather feedback from your members. Give them examples of what you’d like to change, and ask which they’d prefer. Including an “I’m happy with what I have” option is a great way to learn if the majority of your members prefer no changes. You can also send out a Google form to get the ideas flowing. 

Members appreciate feeling like they’re part of your process, and you’ll feel more confident in your game plan if you collect their input.

If your tier prices are increasing, be sure to price your new tier at least $0.50 more than the previous tier. We're unable to process amounts less than $0.50.

Example: If you want members in your $5 tier to join a higher, new tier, be sure to make your new tier price at least $5.50!

Give your members time to adjust

Give your members enough time to switch to a new tier. The amount of information you share with your members is entirely up to you, you know them best. Trust your gut on what information will make for a smooth transition.

We recommend letting them know: 

  • The reason for the change
  • How this change benefits them
  • A timeline of when they can expect changes (i.e. when the current tiers and associated benefits will no longer be available)

Here’s an example note you can start teasing members with:

Hi lovely members,


I’m so excited to announce my new [ NEW TIER ] tier! This tier will be available for you to join starting March 1st. [ FORMER TIER ] will no longer be available to join starting March 10th, and will be completely deleted on March 25th. Be sure to select one of my new tiers between March 1st and 25th! 


Special offer alert!

If you join [ NEW TIER ] tier by March 25th you get a limited edition sticker!

If you’re still in [ FORMER TIER ] when it’s deleted, you’ll still be my member, but you’ll be a “no tier” member, and won’t have the same access as you currently do.


Here’s how to select a new tier: How do I edit my membership?


Have questions? Thread them in the comments!”

Create your new tier(s)

Once you've gathered member insights about your tiers, you can create new tiers with your updated tier pricing.

  1. While logged in to your creator account, click on the My Page button from the left sidebar navigation
  2. While on your page, click on the Page controls or “…” button 
  3. Click the Edit Tiers link from the page editor menu
  4. Click the Add tier button and create your new tier 
  5. Click the Save button to save your new tier in our system. The minimum information you can add to save a tier is a tier name and price; you can fill out the rest later  
  6. Once saved, you can hide your new tier from your page, by clicking Edit tier button and scrolling down to click the Unpublish button. This will ensure that no members join this tier while you finish setting it up 

Pro Tip: Add a Special offer to incentivize members to join a new tier by your deadline!

You can set up a special offer by visiting: Edit page > Offers. Read more about Special offers below: 

Note that you can have one special offer running at a time, and this feature cannot be used with per-creation billing.

Give your new tier access to posts

Before you publish a new tier, it's important to ensure it has access to all the past content you've shared. Right now, adding access to your back catalog of posts for new tiers needs to be done manually. If you usually post content for Paid members only > All paid members, any new tier you create will automatically have post access.

If you've given post access to selected tiers, you'll need to give your new tier access to each of your previous posts individually — This ensures that all your members continue to enjoy the content without interruption.

You can give tier access to individual backlog posts with the following steps: 

  1. Click on the My Page button from the left-hand if you aren't already there
  2. Click the Page controls "..." button
  3. Click on the Manage posts link from the submenu
  4. Select the Edit button for a post
  5. Click Next and under Who can see this? select the tiers to give access to this post
  6. Click the Save button at the bottom of the page

Note: If you select the option to “Notify members of this change,” all members, including those who’ve already had access to the post, will be notified. We do not recommend selecting this option when editing posts to include your new tier(s). 

Unpublish the tier(s) you won’t need

We recommend unpublishing any tier you are phasing out. Unpublished tiers are hidden from your Patreon tier options, so no new members can join while existing members experience no change. Existing members can stay in the unpublished tier until they switch tiers, cancel, or you decide to delete the tier.

Even after unpublishing, you can still post specifically for them, encouraging a switch to a new tier.

Once your new tiers are ready, follow the instructions below to unpublish former tiers: 

  1. While logged in to your creator account, click on the My Page button from the left sidebar navigation
  2. While on your page, click on the Page controls “…” button
  3. Click the Edit Tiers link from the page editor menu
  4. Click the Edit tier button 
  5. Scroll to the bottom of the tier editor and click on the Unpublish button > Click Unpublish to confirm 

You’ll know that your tier was unpublished when you see Unpublished at [ DATE ] for that tier.

Tiers can be unpublished indefinitely so we recommend waiting until all of your existing members have canceled or switched to one of your new tiers before deleting that tier. If you’re noticing a lag in members making the switch, send reminders via posts or private messages – some people just need a friendly reminder.

You can search your members’ email address or profile name to check which tier they are in. You can also send them this guide to help them switch to another tier: How do I edit my membership?

Delete the tier

We advise against deleting a tier unless it has no members. If you still have members on the tier you want to delete, we recommend that you Unpublish the tier instead.

Important things to know before deleting a tier:

  • Once deleted, a tier cannot be retrieved
  • If you still have members on the tier you want to delete, we recommend that you Unpublish the tier instead
  • Members who haven’t switched out of the deleted tier will still be paying you the value of the previous tier. They aren’t within a tier but aren’t considered as “Custom pledge” members either, so they won’t show up if you filter by “No tier.” You should be able to find these members by going to your Relationship manager and using the “All” tiers filter
  • Deleting a tier is not a substitute for canceling a member’s payment. members can cancel their membership to stop future payments.
  • If you offer Annual memberships and have a tier with active annual memberships tied to it, we advise against deleting the tier. members have paid for the year, so it’s recommended you unpublish the tier so no new members can join instead of deleting a tier completely.

To delete a tier:

  1. While logged in to your creator account, click on the My Page button from the left sidebar navigation
  2. While on your page, click on the Page controls “…” button 
  3. Click the Edit Tiers link from the page editor menu
  4. Click the Edit tier button 
  5. Scroll to the bottom of the tier editor and click on the trash can icon next to the unpublish button 
  6. Click the Delete button to confirm – this is it, so check your list twice to make sure you’re ready for this step!

FAQ

My member says they’ve lost access. What should I do?

Check your RM. You’ll be able to search the member’s email address or profile name to check which tier they are in, or if they’re a “no tier” member. If they have a “no tier” status in your Relationship Manager, send them this guide to help them with switching to another tier: How do I edit my membership?

Why do I have to edit every post to grant access to new tiers?

There’s currently no way to grant new tiers access to back catalog posts automatically. With the way that post access works, only the tiers you’ve selected will have access. Because your new tier(s) did not exist when you first published your post, they have to be granted once the tier is created.

Why can’t I move my members to my new tier for them?

It’s a security issue. Only members can decide which tier to join and, more importantly, how much they’d like to be charged. We don’t want any surprise charges for members, and it can create a lot of confusion and frustration if their membership changes without their consent/action. 

How do I get members to move tiers?

Giving your members a clear timeline of events is the best way to get folks to move to a new tier. Today, it's easy to dismiss notifications and plan on reading messages "later." This is normal, so it's best to have a communication plan– giving members a month prior to the next billing cycle is optimal, and be prepared to remind them. Including a Special Offer with your new tier(s) is a great way to incentivize members to move fast. 

What's the difference between unpublishing and deleting a tier?

Unpublishing a tier only hides the tier from your page, only you as the creator can see it. members who are in that tier, are still technically in that tier even if it's unpublished. Deleting a tier completely removes it from your public page and your account.

How do I make the announcement?

We recommend making announcements in any spaces that your members are likely to find it– making a post is a great way to ensure all members have access to the information, and sending private messages with bulk messaging via your Relationship Manager adds a personal touch that can often inspire members to take action sooner. 

How much time should I give members?

A month's notice before the next billing cycle is optimal, so in the first few days of the month, after payments have been processed. This gives both you, and your members time to prepare. 

If I retire my tier, what should I price my new tier at? 

You know your members best, and you know what it costs you to continue creating and make income. If you're retiring a tier, we recommend setting your sights higher– if you're offering more exclusive benefits, or just more, it's worth more. Retiring a $1 tier? Think of what a $5 tier would offer. It might be better to have a few high-impact tiers that are priced higher, than a ton of tiers with very slight differences. 

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